The
Growth
Wave
Building go-to-market engines in the age of AI
The Growth Wave is a next-generation go-to-market advisory studio helping B2B SaaS companies scale through revenue architecture, modern GTM motions, and commercial leadership, without the need for full-time hires.
As traditional B2B SaaS growth playbooks lose effectiveness, buyers self-direct their journeys, sales costs rise, and experienced GTM talent becomes harder to access. We partner with founder-led and scaling SaaS teams to design, execute, and embed scalable go-to-market systems built on trust, data, and customer-led buying.
revenue leaders in B2B SaaS
The old B2B SaaS go-to-market playbook is broken, creating urgency for change
Buyers move faster than GTM teams
They self-direct, ignore generic outreach, and expect relevance and trust.
Traditional SaaS moves too slowly
User feedback, product decisions, and GTM execution are disconnected.
AI removes the friction
AI-native companies close the user-developer feedback loop in real time. Competing requires GTM systems that move just as fast.
What we do
We help B2B SaaS companies move from fragmented growth efforts to a scalable, repeatable revenue engine.
Our work combines technology, process, and people, because sustainable growth only happens when all three are aligned.
1
Revenue Architecture
Build a scalable growth foundation
We build the revenue backbone to scale: data models, tooling, RevOps design, and performance visibility.
This includes CRM architecture, pipeline design, qualification frameworks, forecasting logic, and revenue analytics, all designed to support modern motions.
2
Go-to-Market Motions
Turn strategy into modern execution
We design and operationalize clear GTM motions across sales, marketing, partnerships, and customer success.
From ICP refinement and segmentation to sales process design, partner motions, and enterprise deal execution, we focus on what actually works.
3
Academy & Coaching
Shift the commercial mindset
Growth systems only scale when teams know how to operate them in a frictionless, buyer-led world.
We develop the mindset, skills, and leadership behaviors required to execute modern GTM models through coaching, enablement, and support.
Why
The
Growth
Wave?
One integrated GTM studio
We bring revenue architecture, go-to-market execution, and capability building together in one model, so strategy, systems, and teams move in the same direction. No handovers. No fragmentation. One coherent growth engine.
Built by operators
The Growth Wave is built on hands-on experience scaling B2B SaaS companies in real market conditions. We’ve led GTM teams, closed complex deals, built partner motions, and fixed broken revenue systems from the inside.
Proven frameworks, pragmatically applied
Our work is grounded in proven GTM and RevOps frameworks, applied with judgment and context. No cargo-cult playbooks or one-size-fits-all methods, only what drives repeatable, sustainable growth.
Our vision
Shaping the next era of B2B SaaS growth
We believe B2B SaaS growth is entering a new era
In the age of AI, sustainable growth is no longer driven by volume, automation, or push-based sales, but by trust, data, and customer-led buying.
AI changes how products are built, and how companies must grow
AI-native companies close the feedback loop between users and builders in near real time. To compete, go-to-market must evolve at the same pace, with revenue systems and GTM motions designed for speed, learning, and adaptability.
Our ambition is to lead that shift
The Growth Wave exists to help B2B SaaS companies design and operate modern go-to-market engines that combine technology with human judgment, strong revenue architecture, and empowered commercial teams, built to scale, and built to last.
Evert Hemelaar
Founder & GTM Advisor
Ready to modernize your GTM?
If your current GTM model feels fragmented, founder-dependent, or increasingly expensive, it’s time to rethink the system, not just the tactics.
We typically start with a focused diagnostic to assess revenue architecture, GTM motions, and execution capability.