The
Growth
Wave
Scaling B2B SaaS through local expertise
and modern go-to-market execution
Accelerate your market expansion with local expert guidance, AI-powered insights, and proven sales systems designed for sustainable, repeatable growth.
We help ambitious SaaS companies turn international opportunities into lasting revenue by combining local expertise with the latest technology and go-to-market best practices.
Winning international markets is hard, especially with
a broken go-to-market playbook
This small but fiercely competitive market plays by its own rules. What worked before won’t work here.
The old GTM playbook is broken. Everyone’s using the same lists and the same AI-generated messaging, creating more noise, not results.
Winning international markets takes local insight, cultural relevance, and focused execution. That’s what we deliver.
How we help you win
A step-by-step engagement model to scale your commercial success internationally
1
Foundation &
Market Readiness
First, we establish a solid foundation:
Ideal Customer Profile (ICP) Validation Identifying and validating your target accounts using local market data
Tailored Prospecting Lists
Delivering lists complete with buyer personas and competitive positioning
Go-To-Market Recommendations
Providing actionable insights to assess readiness for successful market entry
2
Engagement &
Early Traction
Next, we start initial commercial efforts:
Targeted Campaigns
Launching outbound campaigns with on-point messaging that resonates
Ecosystem Introductions
Facilitating connections within the local tech and business communities
Event-Based Engagement
Supporting participation in relevant events to engage top target accounts
3
Acceleration &
Market Leverage
Finally, we support growth acceleration:
Local Partnerships
Building tech and channel partnerships to enhance market presence
Strategic Content Creation
Supporting the development of content that speaks to the local audience
Scalable Go-To-Market Playbook
Supporting your transition to a modern revenue architecture and GTM motion
Why
The
Growth
Wave?
Local expertise & cultural nuance
We combine years of experience in international enterprise sales with deep understanding of local buying behaviors, business culture, and market dynamics. We help you avoid common expansion pitfalls and build trust with the right decision-makers from day one.
AI-enhanced go-to-market execution
We leverage leading tools like Clay, Apollo, Clearbit, and GPT-powered systems to build high-quality target lists, personalize outreach at scale, and provide data-driven insights. This ensures your market entry is faster, smarter, and more cost-effective than traditional methods.
Proven, step-by-step framework
Our Wave 1-2-3 model allows you to start small, validate quickly, and scale confidently. Whether you need market readiness validation, early commercial traction, or a fully scalable go-to-market system. You stay in control while we help you build momentum.
Our purpose
Empowering SaaS companies to break through and scale with confidence
At The Growth Wave, we help ambitious SaaS and tech companies expand into new markets with clarity, speed, and impact.
Founded by Evert Hemelaar, a go-to-market leader with deep roots in the European SaaS ecosystem, The Growth Wave was born out of a career spent helping high-growth companies break through cultural, commercial, and competitive barriers. Having worked at the intersection of international sales leadership and local market execution, Evert knows exactly where expansion efforts succeed, or fall short.
Our mission is simple: to equip you with the local market intelligence, proven go-to-market frameworks, and AI-powered sales acceleration you need to reach the right customers faster. Starting in the Benelux and scaling beyond.
Let’s build your growth wave together.
Let's connect
Ready to explore how we can help?